On May 6th, Mary&May, the global clean beauty brand under AIDKOREA COMPANY INC, successfully concluded a meaningful donation campaign at the Radical Festival in partnership with KFHI (Korea Food for the Hungry International), donating skincare products valued at 100 million KRW.
The campaign reflected Mary&May’s commitment to global social responsibility, aiming to extend warmth and support to underprivileged children and volunteer groups around the world.
The Radical Festival, co-hosted by Mary&May and KFHI, was a large-scale cultural celebration that brought together over 10,000 MZ youth. Alongside cultural activities, a donation campaign was held, encouraging participants to join in acts of sharing and compassion.
At the event, Mary&May showcased its skincare products at an experiential booth, while KFHI and Sarang Church highlighted various charitable initiatives. Attendees engaged voluntarily, creating opportunities to share kindness and raise awareness of giving. Through this initiative, Mary&May’s contribution will help strengthen programs that support low-income families and vulnerable communities, as well as emergency relief and development aid for people in need worldwide.
A Mary&May representative stated, “Beyond the beauty industry, our mission is to become a brand that actively fulfills social responsibility through continuous sharing activities. We hope this donation campaign delivered hope to many people, and we will continue to create opportunities for broader participation in the future.”
Starting with the Radical Festival campaign, Mary&May plans to expand its social contribution efforts through future initiatives such as the Light-Up Kids Race, Donghae Sky Race, and youth empowerment programs. The brand also reaffirmed its commitment to putting its values and philosophy into practice through meaningful donation campaigns.
As flagship brands of AIDKOREA COMPANY INC, Mary&May and Formal Bee Kids actively engage in diverse social contribution programs, sincerely fulfilling their role as responsible members of society while championing clean beauty values on a global stage.