- Comprehensive upgrade of brand logo and packaging identity
- Reinforcing global competitiveness with branding that reflects the brand’s clean beauty philosophy
Mary&May, the K-beauty brand under AIDKOREA COMPANY INC dedicated to sustainable clean beauty, has unveiled its newly redesigned brand logo and packaging as part of its vision to strengthen brand identity and global competitiveness.
The new brand identity incorporates a soft leaf motif that symbolizes Mary&May’s clean beauty philosophy. The upgraded packaging design further highlights the brand’s core values of clean formulation, ingredient transparency, and proven efficacy, expressed with refined artistry to deliver the value of beauty to women worldwide.
Mary&May has already expanded to more than 40 countries globally and achieved a milestone of 10 million units sold of its iconic Tranexamic Acid + Glutathione Eye Cream, reinforcing its growing presence in the global beauty market.
A Mary&May spokesperson stated, “Our goal extends beyond product success—we aim to establish Mary&May as one of Korea’s most prominent representative brands. By building a strong and enduring brand value, we will elevate the status of K-beauty to the next level.”
Together with Formal Bee Kids, Mary&May is a flagship brand operated by AIDKOREA COMPANY INC. Leveraging superior product efficacy and differentiated global strategies, the company continues to expand across North America, Europe, and Southeast Asia, solidifying its position as a leading name in K-clean beauty.