- Entry into Honduras aligns with rising demand for clean beauty in Latin America
- Launch celebration includes two-week nationwide promotions and social media giveaway events
Mary&May, the clean beauty brand under AIDKOREA COMPANY INC, announced its official entry into Honduras this August, marking a significant step forward in the brand’s global expansion strategy.
The Latin American beauty market has witnessed rapidly growing interest in clean beauty, with Honduras emerging as one of the most promising new markets. With its philosophy centered on ingredient transparency and functional efficacy, Mary&May is expected to create strong synergy with the needs of Honduran consumers. This move positions the brand as a frontrunner among K-beauty players in the region, setting a new milestone in its global growth story.
In addition to online channels, Mary&May products will be available at leading offline retailers in Honduras, providing local consumers with first-hand access to the brand’s most popular lineups. Responding to the region’s high interest in clean beauty, Mary&May will highlight its bestselling and steady-selling products, supported by localized promotions to quickly build brand awareness.
To celebrate the official launch, Mary&May will host a two-week nationwide promotion across all stores, alongside a social media giveaway campaign to engage with Honduran customers, strengthen brand affinity, and build loyalty.
The Honduras launch follows Mary&May’s successful market entries into Mexico, Argentina, Costa Rica, and Chile, further expanding its influence across Latin America. By strengthening its presence in both online and offline channels, the brand continues to establish itself as a global leader in clean beauty.
A Mary&May spokesperson stated, “Through close collaboration with local influencers, we will reinforce content localization and create multidimensional brand touchpoints across both online and offline channels. This Honduras entry is a springboard for us to expand beyond Central America and into the entire South American region, solidifying Mary&May’s position as a representative K-beauty clean brand.”
Together with Formal Bee Kids, Mary&May is one of the flagship brands operated by AIDKOREA COMPANY INC. Backed by superior product efficacy and differentiated global strategies, the company is steadily expanding into markets across North America, Europe, and Southeast Asia, strengthening its reputation as a trusted global clean beauty brand.