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AIDKOREA COMPANY INC’s Mary&May Strengthens Presence in Russia Through Marketing Collaboration with Premium Beauty Retailer Gold Apple

AIDKOREA COMPANY INC’s Mary&May Strengthens Presence in Russia Through Marketing Collaboration with Premium Beauty Retailer Gold Apple
  • Selected for consecutive limited-edition “Flacon Editions”, drawing attention from premium influencers
  • Accelerating Russian market expansion backed by strong global growth momentum

Mary&May, the K-beauty brand dedicated to sustainable clean beauty under AIDKOREA COMPANY INC, has announced an active marketing collaboration with Gold Apple, one of Russia’s leading premium beauty retail chains. This initiative marks a key step in expanding Mary&May’s footprint in Russia, where consumer interest in vegan and clean beauty continues to rise.

Gold Apple is Russia’s largest beauty distribution channel, renowned for its luxurious retail atmosphere and portfolio of premium global brands. Mary&May is currently available both in Gold Apple’s offline stores and online platform. In June, Gold Apple launched a premium PR box which featured Mary&May products, generating strong anticipation among local influencers.

Building on this momentum, Mary&May has also been selected for Gold Apple’s exclusive “Flacon Edition” premium PR box, scheduled for release at the end of July. The Flacon Edition, curated with premium products, has become a highly anticipated limited edition item among local influencers. Mary&May will showcase its signature wash-off mask products through this launch.

A Mary&May spokesperson stated, “Our marketing collaboration with Gold Apple, Russia’s premier beauty distribution channel, represents a meaningful milestone in our journey as a global brand. We are delighted to share Mary&May’s authentic clean beauty philosophy and exceptional product efficacy with Russian consumers who increasingly value ethical and sustainable choices.” The spokesperson added, “Through this strategic partnership, we will further strengthen our presence in Russia while expanding collaborations with local influencers and media.”

Mary&May’s entry into Gold Apple not only enhances brand visibility but also allows Russian consumers to directly experience its high-quality vegan skincare solutions, driving stronger brand awareness and market share growth.

Mary&May, together with Formal Bee Kids, is a flagship brand of AIDKOREA COMPANY INC. With superior product efficacy and differentiated global strategies, the company continues to expand across North America, Europe, and Southeast Asia, growing as a trusted name in clean beauty worldwide.