- Mary&May hosts its first KOL launch event in Mexico City with overwhelming success
- Official Spanish online store opens, accelerating expansion into Latin American markets
Mary&May, the global clean beauty brand under AIDKOREA COMPANY INC, has successfully marked its entry into the Mexican market with a landmark launch event. Held in April at LAGO ALGO, one of Mexico City’s most iconic art spaces, the exclusive offline launch drew significant attention from the local beauty industry.
The event welcomed over 100 leading Mexican beauty influencers and key opinion leaders (KOLs), who had the opportunity to experience Mary&May’s latest product lineup first-hand. Beyond product trials, guests participated in immersive Korean cultural activities, including traditional hanbok-wearing experiences and handwritten Hangul cards, which were met with enthusiastic responses. The event demonstrated the captivating synergy between K-Beauty and K-Culture, opening new possibilities for global content creation.
One of Mexico’s top beauty influencers, Minynaranja—with an online following of over 10 million—attended the event in person, creating dynamic content that amplified Mary&May’s visibility and generated significant buzz across local markets.
The choice of LAGO ALGO, a renowned cultural landmark in Mexico City known for art exhibitions and brand pop-ups, further elevated the prestige of the launch, adding symbolic value to Mary&May’s global image.
A Mary&May spokesperson commented, “This offline launch event in Mexico was a meaningful opportunity to deliver an authentic brand experience and to witness the positive reactions of consumers in Latin America. Moving forward, we will continue to pursue differentiated marketing strategies that deeply reflect global consumer needs, driving sustained growth worldwide.”
Currently available in over 60 countries worldwide, Mary&May continues to strengthen its distribution channels in North America, Europe, and Southeast Asia. The recent launch of its official Spanish online store further underscores the brand’s commitment to Latin America, alongside plans to expand into major local retail networks both online and offline.
Mary&May, together with Formal Bee Kids, is a flagship brand of AIDKOREA COMPANY INC. Upholding clean beauty values with ethical ingredients and sustainable practices, Mary&May is committed to enhancing the global standing of clean K-beauty across diverse international markets.