Mary&May, the leading K-beauty clean skincare brand under AIDKOREA COMPANY INC, announced on April 1st the launch of its large-scale global ‘DOT DOT DOT’ campaign, showcasing the brand’s best-selling Tranexamic Acid+Glutathione Eye Cream that continues to draw strong attention across Southeast Asia, Europe, and the Americas.

In collaboration with major cross-border K-beauty platforms including StyleKorean, YesStyle, Coréelle, and Jolse, the ‘DOT DOT DOT’ campaign strengthens Mary&May’s position as a trend-leading global K-beauty brand.

Reaching more than 30 countries across North America, Europe, South America, Southeast Asia, and the Middle East, the campaign invites consumers to apply the Tranexamic Acid+Glutathione Eye Cream by dotting it across the entire face—showcasing smoother, brighter, and more radiant skin through a simple yet impactful action.

With radiant and glossy skin continuing to be celebrated worldwide, the campaign is gaining viral momentum on social media, with videos shared across Instagram and TikTok, garnering massive insterest among global consumers.

Mary&May’s Tranexamic Acid+Glutathione Eye Cream is a dual-functional formula clinically proven for both brightening and wrinkle improvement. Infused with trending ingredients such as glutathione, tranexamic acid, and niacinamide, the cream revitalizes the delicate eye area, evens skin tone, reduces wrinkles, and supports slow-aging care for a youthful complexion.

Operated by AIDKOREA COMPANY INC, Mary&May, alongside Formal Bee Kids, continues to expand into diverse global markets through differentiated strategies and superior product efficacy, establishing itself as a representative clean beauty brand worldwide.

The ‘DOT DOT DOT’ campaign will run until June 2025, with more details available on Mary&May’s official Instagram and TikTok channels.