Leading global clean beauty skincare brand Mary&May has launched its large-scale participatory campaign, “No Pain, No Gain” in collaboration with creators from over 70 countries worldwide, officially kicking off its Spicule PDRN Cream global project.

More than a simple product promotion, this campaign is a real-user experience project designed to prove the “visible transformation” of high-performance skincare through data and content. From the recruitment stage, more than 10,000 applicants from across North America, the Middle East, South America, and Europe applied, demonstrating Mary&May’s explosive global fandom.

Under the theme “Definite Change After Pain,” the “No Pain, No Gain” campaign intuitively highlights the key features of the Spicule Collagen · Retinol PDRN Cream Duo, which embodies Mary&May’s core technology.

The product contains over 100,000 micro spicules that act as pathways to deliver active ingredients deep into the skin. The campaign centers on the clear results of powerful elasticity improvement and skin texture refinement (Gain) that follow a slight tingling sensation (Pain). With no retouching or exaggeration, the result-driven message—relying solely on product efficacy—has been praised for stimulating the challenge spirit of global creators.

The campaign will be carried out with 1,000 carefully selected elite creators who were chosen through intense competition, reflecting a truly global K-beauty scale spanning North America, the Middle East, South America, and Europe. These creators, representing 111 countries with diverse climates and skin types, will personally use the product and vividly share their dramatic skin transformation journeys.

To maximize global reach, the campaign will offer a total prize pool of $50,000. It is expected to serve as a strategic bridgehead for targeting the rapidly growing luxury market in the Middle East, the passionate beauty market in South America, and the discerning clean beauty market in Europe.

A brand representative stated, “This campaign will serve as a stage for consumers worldwide to directly verify Mary&May’s outstanding product performance. Through a global network connecting North America, the Middle East, South America, and Europe, we will once again establish the technological excellence of K-beauty on the global stage.”

Mary&May, together with FormalBee Kids, is a flagship beauty brand of AIDKOREA COMPANY INC. Based on strong product quality and a differentiated global strategy, the brand continues to expand its presence as a K-clean beauty brand across North America, Europe, Southeast Asia, and other overseas markets.