Clean beauty brand Mary&May successfully hosted an exclusive brand event for leading Australian KOLs (Key Opinion Leaders) on May 28 at Aloft Hotel Myeongdong in Seoul, in partnership with W Cosmetics, Australia’s largest premium Asian beauty retail chain.

 

The event was designed to introduce Mary&May’s global bestseller, the Spicule PDRN Cream Line, directly to global mega influencers while providing an immersive experience of the brand’s philosophy, innovative technology, and product efficacy.

 

The significance of the event was further elevated through Mary&May’s strategic partnership with W Cosmetics, the leading retailer that actively drives K-beauty trends in the Australian market. Beyond simple product testing, attendees participated in a unique hands-on program that allowed them to observe actual spicules under a microscope, generating enthusiastic responses. Various interactive activities were also prepared to help participants naturally engage with Mary&May’s brand philosophy and key product benefits.

 

Australian mega KOLs in attendance showed strong interest in Mary&May’s differentiated spicule technology and product competitiveness, responding positively throughout the event. Even after the event concluded, participants continued to praise the products and brand story while expressing anticipation for future communication and engagement with global consumers.

 

A representative from Mary&May commented, “It was a meaningful opportunity to connect with consumers and creators alongside W Cosmetics, the most trusted distribution partner and a dominant force in the Australian K-beauty market. Leveraging W Cosmetics’ strong offline retail network as a strategic bridgehead, we aim to significantly expand brand awareness across Australia. Moving forward, we will continue to actively engage with creators and consumers worldwide while further strengthening our position in the global beauty market.”

 

Meanwhile, Mary&May is the flagship skincare brand of Aid Korea Company Co., Ltd., alongside Formal Bee Kids. The brand continues to strengthen its presence as a results-driven K-clean beauty brand across North America, Europe, and Southeast Asia. Recently, Mary&May has gained significant attention in the global market through its Spicule PDRN Line and continues to expand its international footprint by launching innovative products powered by advanced spicule technology.