Global clean beauty brand Mary&May is accelerating its expansion into the derma cosmetics market by strengthening its presence in pharmacy distribution channels.
Mary&May has recently entered major pharmacy retail channels including Pure Pharmacy, Mega Factory, and Mega Pharmacy, expanding consumer touchpoints at a faster pace. This move into pharmacy channels is significant not only as a distribution expansion strategy, but also as an effort to reinforce the brand’s expertise and credibility based on its ingredient-focused skincare philosophy.
The strategy reflects the growing market trend in which pharmacy-distributed skincare products are gaining attention as a professional K-beauty category, driven by increasing consumer interest in skin recovery and barrier care.
At the center of this strategy is the brand’s “Spicule PDRN Cream” lineup, featuring PDRN as its key ingredient.
The “Spicule Collagen PDRN Cream” utilizes micro spicules to enhance the delivery of active ingredients, while its collagen and PDRN-based formula is designed to improve overall skin condition and firmness. The product is characterized by its hydrating texture and moisturizing benefits, helping smooth the skin while delivering healthy radiance and elasticity.
The “Spicule Retinol PDRN Cream” combines retinol and PDRN to address pore care and exfoliation for smoother skin texture. Formulated with high-purity micro spicules, the product is designed to ensure even delivery of active ingredients into the skin. Its soft texture helps refine skin texture while enhancing natural glow and radiance.
Through this lineup, Mary&May proposes a dermo-skincare solution centered on PDRN and spicule technology. The brand differentiates itself by focusing on enhanced active ingredient delivery and improvements in overall skin condition.
A representative from Mary&May stated, “Our expansion into pharmacy channels marks an important turning point in extending the brand into the derma cosmetics category based on PDRN and spicule technology. Through differentiated ingredient-focused skincare, we aim to further strengthen our brand competitiveness in the global market.”
Meanwhile, Mary&May, a skincare brand under Aid Korea Co., Ltd., has been broadening its global reach across North America, Europe, and Southeast Asia. With the expansion of pharmacy distribution channels, the company plans to reinforce its derma cosmetics lineup centered on functional skincare products.