Global skincare brand Mary&May, a leader in clean beauty, announced on December 1 that its flagship product was awarded 1st place in the Eye Cream category at the 2025 Hwahae Beauty Awards.
Hwahae Global, one of the most popular beauty platforms in Korea, hosted the “2025 Second Half Hwahae Awards” and revealed this year’s winning products. Among them, Mary&May’s bestseller, the Tranexamic Acid + Glutathione Eye Cream, was selected as the Number 1 product in the 2025 Eye Care Beauty Award category.
The award was determined through a rigorous analysis of Hwahae’s database of over 410,000 products, based on data from May to October 2025. This achievement once again proves the strong market presence and consumer trust that the Mary&May Tranexamic Acid + Glutathione Eye Cream has earned.
As a global mega-hit product, this eye cream has surpassed 10 million units sold worldwide since its launch, earning attention and trust from clean beauty consumers both in Korea and abroad. Its high-performance formula, which addresses both brightening and wrinkle care, is considered the key reason for its popularity. The formula features high purity glutathione and tranexamic acid, and has been recognized for improving dullness and fine lines around the eyes.
Clinical studies also confirmed impressive results. The cream helped reduce dark circles, improved eye wrinkles by 33%, decreased melanin levels by 20%, and improved spots, freckles, and overall brightness under the eyes. Consumers have shared positive reviews such as “my eye area looks noticeably brighter” and “my skin feels smoother and firmer,” showing high satisfaction.
A Mary&May spokesperson stated, "As a sincere guide in clean beauty, we believe our commitment to safe and effective ingredients resonates with consumers. Receiving the Hwahae Award emblem further strengthens the trust and experience our customers have with our products."
Mary&May, along with Formal Bee Kids, represents AIDKOREA Company’s flagship beauty brands. Leveraging exceptional product quality and differentiated global strategies, the brand continues to expand its presence as a K-clean beauty brand in international markets, including North America, Europe, and Southeast Asia.