K-Beauty Brand Mary&May Accelerates Global Offline Expansion Across the Middle East

K-Beauty Brand Mary&May Accelerates Global Offline Expansion Across the Middle East
  • Expands presence through consecutive retail launches in the UAE, Saudi Arabia, Lebanon, Qatar, and Türkiye

 

Global clean beauty brand Mary&May is accelerating its international growth by expanding into the Middle East and neighboring regions, strengthening its brand presence across key global markets.

Through strategic partnerships with leading regional retail channels, Mary&May is actively scaling its offline distribution network throughout the Middle East. The brand has secured consecutive retail placements with major partners including lifestyle retailer Lifestyle in the UAE and Saudi Arabia, UAE-based beauty retailer Wusata Aoltoor, Lebanon’s first offline K-beauty specialty store HBYTALA, Qatar’s premium lifestyle market MONOPRIX, and Türkiye’s leading health & beauty retail chain Gratis, significantly expanding consumer touchpoints across the region.

Mary&May first entered Lifestyle, a major lifestyle retail brand operating across the UAE and Saudi Arabia, marking a key step in expanding its offline footprint within the GCC region. Through this partnership, the brand is now available in more than 50 Lifestyle stores, establishing a strong foundation for rapid brand awareness growth in the Middle East’s core markets.

The brand has also launched in Wusata Aoltoor, a prominent UAE-based beauty retail chain, introducing 22 product SKUs across offline stores. Through in-store promotions and brand showcases, Mary&May is actively communicating its clean beauty philosophy and effective skincare routines to local consumers, further solidifying its positioning in the market.

In addition, Mary&May has officially entered MONOPRIX in Qatar and HBYTALA, Lebanon’s first and only offline K-beauty specialty store. These launches provide consumers in both markets with direct access to the brand’s products, expanding experiential touchpoints and reinforcing brand engagement at the local level.

Furthermore, Mary&May has completed its official launch in Türkiye through a strategic partnership with Gratis, the country’s leading health & beauty retail chain and a key gateway to European markets. Best-selling products, including the Tranexamic Acid + Glutathione Eye Cream, are now available nationwide at Gratis stores. The brand plans to gradually introduce its full product lineup through upcoming concept stores, offering Turkish consumers a broader range of clean beauty solutions.

A Mary&May representative commented, “Through strategic collaborations with major global retail partners, we are building a strong foundation to directly deliver our brand philosophy and product excellence to local consumers. Moving forward, we will continue to expand our global distribution network so that more customers worldwide can experience the authentic values of Mary&May’s clean beauty.”

Mary&May is a flagship beauty brand of AIDKOREA COMPANY, alongside Formal Bee Kids, and continues to strengthen its position as a global K-clean beauty brand across the Middle East, North America, Europe, and Southeast Asia through product excellence and differentiated global strategies.