Global clean beauty brand Mary&May, under AID Korea Company, announced the launch of its new product, “Blooming Glow Lip,” on the 15th, marking the brand’s first step into the color cosmetics category.
Blooming Glow Lip is a high-performance vegan lipstick that delivers vivid color and a glass-like glossy finish at the same time. Featuring a lineup of nine shades designed to complement a wide range of global skin tones, the collection allows for versatile styling—from natural daily makeup looks to bold statement lips.
What sets Blooming Glow Lip apart is its hybrid approach that combines makeup with skincare benefits. Formulated with vegan pink collagen and hyaluronic acid, the lipstick helps build elasticity from within rather than merely coating the lips, while offering elasticity enhancement, antioxidant care, and triple-layer hydration to restore the lips’ natural vitality. Upon application, the lips appear smoother, more radiant, and visibly fuller.
These immediate effects have been verified through multiple human application tests, which demonstrated significant improvements across overall lip condition indicators. Results showed 165.7% improvement in exfoliation care and 177.7% improvement in wrinkle coverage, along with notable enhancements in hydration, gloss, texture, and volume. Inspired by the growing trend of lip glow products with skincare functionality, Blooming Glow Lip was developed as a hybrid lipstick that satisfies both lip care and makeup needs.
A Mary&May representative stated,
“By applying the ingredient-focused formulation expertise we have built as a skincare brand to color cosmetics, we aimed to create a lipstick that harmonizes functionality with beauty. This new launch represents a meaningful milestone as Mary&May enters the color makeup category for the first time. We hope Blooming Glow Lip will establish itself as a ‘daily routine lipstick’ that promotes healthier lips with continued use, going beyond simple color payoff.”
The representative added, “Through Blooming Glow Lip, we expect Mary&May’s color aesthetic and efficacy-driven philosophy to be delivered to more consumers with credibility and trust.”
Meanwhile, Blooming Glow Lip will begin with a pre-launch on Market Kurly on the 15th, followed by a simultaneous global rollout, further expanding consumer touchpoints worldwide.
Mary&May, alongside Formalbee Kids, is a flagship beauty brand of AID Korea Company. Backed by strong product competitiveness and a differentiated global strategy, the brand continues to strengthen its presence as a K-clean beauty brand across international markets, including North America, Europe, and Southeast Asia.