Mary&May, the clean beauty brand under AIDKOREA COMPANY INC, announced its successful entry into Gratis, Turkey’s largest health & beauty (H&B) store chain. This milestone comes as Mary&May continues to enjoy surging popularity in the Turkish market, with its Tranexamic Acid+Glutathione Eye Cream ranking No. 1 in the eye cream category on Trendyol, the country’s biggest e-commerce platform. The expansion marks a significant step in solidifying Mary&May’s on- and offline presence in Turkey.
With over 700 stores nationwide, Gratis is Turkey’s largest beauty and personal care retailer. Through this new partnership, Mary&May will be able to reach a broader consumer base across the country and significantly enhance brand accessibility.
Mary&May has already built strong momentum in Turkey’s online market. Its Tranexamic Acid+Glutathione Eye Cream has consistently held the top spot in the eye cream category on Trendyol, establishing itself as a “must-have” item among local consumers. Praised for its exceptional brightening and wrinkle-improving efficacy, as well as safe formulations, the product has achieved a high repurchase rate fueled by strong word-of-mouth.
A Mary&May spokesperson commented, “Turkey is a unique and key market that bridges Europe and the Middle East, with strong interest in K-beauty. We are thrilled to expand our reach beyond online channels and connect with Turkish consumers offline through Gratis. This entry will allow more local customers to experience Mary&May’s high-quality clean beauty products and cultivate healthier beauty.” The spokesperson added, “We will continue to strengthen our presence in Turkey with tailored marketing activities and new product launches that meet local consumer needs, further establishing Mary&May as a leading clean beauty brand.”
With superior product efficacy and differentiated global strategies, Mary&May has rapidly expanded into diverse markets including North America, Europe, and Southeast Asia, becoming one of the fastest-growing clean beauty brands worldwide.
Committed to its clean beauty philosophy, Mary&May formulates products with high concentrations of essential active ingredients while excluding unnecessary components, staying true to its minimalistic and safe approach. Dedicated to creating healthy skin and pursuing sustainable beauty, Mary&May—together with Formal Bee Kids—is one of the flagship brands operated by AIDKOREA COMPANY INC.